Project

Druck am Dreesch

The Mecklenburg State Theater in Schwerin moved to an old printing workshop from the local newspaper in Dreesch. The Große Dreesch is a district of Schwerin and the largest GDR Plattenbau development in Germany. Before the reunification, the Große Dreesch was described as the most beautifully situated new development area in the GDR. Today it is going through a transitional phase as one of the most segregated german city. In order to counteract deterioration larger apartments and a more attractive living environment are developed by means of demolition and conversion.

For the opening of the new “M*Halle”, the second venue of the Mecklenburg State Theater, Constructlab developed together with Collective Works an outreach project. A new neighbourhood open print workshop would continue the story of the place and serve as a conversational tool to get people interested. What is currently happening in the neighbourhood, what is being thought by whom, what is being felt and what are the beliefs and ideas in which the people of the Große Dreesch are conditioned?

Nine triangular wooden advertising pillars were placed in the neighbourhood at strategic corners on which all printed matter could be displayed. As an additional activation field print-shops were set up and explorative bike tours were organised. All ideas were activated during the opening at “Brot & Salz-Festival“.

Video
Druck am Dreesch by Constructlab for The Mecklenburg State Theater in Schwerin. October 2022

 

Credits images:
Peter Zuiderwijk

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